G L A S S   E L E P H A N T

We engineer profitable growth for great brands with great products

  • New Zealand's largest E-commerce 3PL Provider.
  • Established 2001.

  • Local & Global Solutions.

  • 230+ Staff.

  • 99.7%+ Maintained SLA


Clients Big & Small:
Smith & Caugheys, Billabong, Trade-Tested, Blunt Umbrellas, Delonghi, Awesome Inc, Nikon...

TOGETHER WE'RE DIFFERENT.

"The reason we deliver better results than a traditional digital agency is the unique collaboration between a young & authentic E-commerce genius and a 20 year established market-leading supply chain company. Maintaining legitimate end-to-end capability means there is no where to hide - Attach to the result or die."

TOGETHER WE'RE BETTER.

  • Built 7 Figure E-commerce Business at 23.
  • Successful 1mil exit.
  • Top Influencer Network.

  • Consistently doubling Topline revenue.


Clients Big & Small:
Plate Up, FIT with Sera Lilly, Ardie Savea Clothing, Isla-Maree, Sinch...

DIGITAL AGENCY

Be Free & Succeed, Together.

SUPPLY CHAIN MANAGEMENT

Operate With Integrity.

E-COMMERCE ENGINEERS

To Magnitude In All Things.

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Click the little red button above:

To consume a case study on exactly how we achieved that result and how you could too...

  • Plate Up - Premade Meals:
    Oct'18 - May'19 280% Growth

  • Isla-Maree - Fashion Retail:
    Facebook - 13x ROAS

  • FIT with Sera Lilly:
    First Year - $0 - 6 Figures

CONSULTANT

Strategic recommendations without the ability to enforce tactical conduct.

Key Issue(s):


A consultant can have done a "good job" by making prudent & correct recommendations even if the business / project fails to achieve the desired result.

An idea for a bridge

ENGINEER

A bridge for an idea

Tactical conduct implemented as dictated by the strategic framework.


There can be only one KPI which success is measured on,

profitable growth.

AGENCY

Tactical deliverables without necessary cognizance of wider strategic landscape.


Key Issues(s):


An agency can meet their isolated KPI even if the project is an overall fail and there is economic incentive to sell you their core competency, even if it's not the perfect option for your business.

"How about a tunnel?"

WE'RE ENGINEERS.


ATTACH TO THE RESULT OR DIE.

"What's that mean you say?"

"Ever heard the expression...
'To a Hammer; everything looks like a nail.'"

WE SERVE OUR PARTNERS IN ONE OF TWO HIGHLY SPECIFIC FASHIONS BASED ON OUR METHODOLOGIES FOR  BUSINESS STRATEGY & CUSTOMER ACQUISITION.


PROUDLY OVER-ENGINEERED IN AN INDUSTRY FULL OF HALF-BAKED COWBOY RACE-T0-MARKET E-COURSE NON-EXPERTS... 

WE AFFECTIONATELY REFER TO 'MAGNITUDE' & 'HYPER' AS FORMULA FOR SUCCESS.

"We're not a hammer & you're not a nail.
Take some time to read through our Methodologies and our process. 

We're not the right fit for everyone.
But we're the perfect fit for a select few."

Buckle in... it's about to get well thought-out and overly verbose...

OKAY, I GET IT, WHAT CAN I BUY FROM YOU?

Nothing... Yet.

MAGNITUDE BUSINESS STRATEGY

WHY?

Many folks make money in a gold-rush, often despite themselves. 

That's what the last 20 years of E-commerce have been. 

We saw the opportunity in a still relatively young & rapidly expanding industry to go the extra mile & sufficiently articulate a formula for success so thorough that it would provide guaranteed long-term success to anyone with a good product & strong company culture

OUR METHODOLOGY

Magnitude allows organisations to access new potential by creating a robust & actionable strategic framework to operate from.


We engineer maximum profitable growth by enforcing consistent adherence at a tactical level to strategy (the hard part) and evolving in real-time to feedback.

HYPER CUSTOMER ACQUISITON

WHY?

Customer acquisition using digital marketing was easy. Now it's not.
To grow profitably today, your customer acquisition strategy must be airtight.

We literally couldn't find anyone to run the customer acquisition tactical components to the standard Magnitude dictates... so we created a methodology, proved gravity & then built the capability to deliver on it in-house.

OUR METHODOLOGY

Hyper allows E-commerce brands to profitably scale at pace with a modern, integrated & efficient approach to direct response customer acquisition.

We utilise a proven blend of paid media (Facebook, Instagram, Youtube) + Influencers (Key Thought Leaders + Micro influencers) & automated email marketing on the back-end.

OUR PROCESS

The Magnitude journey is built on up-front value equal to investment at every stage.We make sure each interaction has a tangible output, your decision to continue will always be driven positively and not influenced by sunken cost mechanics.


Simon built the Magnitude client journey in this unique fashion because as a business owner that had employed consultants, agencies & contractors (and been burned) he felt frustration that the burden of trust lay at his feet.

WE BELIEVE IN VERTICAL SCALE THROUGH DEPTH OF SUCCESS

NOT HORIZONTAL SCALE THROUGH BREADTH OF CLIENTELE

"Clients are hard work... last thing we want is too many."

"Isn't it supposed to be easy to become a client?"

MAGNITUDE IN PRACTICE


1) Quantify & qualify your desired result.

2) Build a strategic framework to achieve it.

3) Allow you to focus exclusively on your center of genius. 

4) Hold your business accountable to execution provide the necessary support with tactics outside of your wheelhouse.

HOW

WHAT

We execute on the strategic framework developed using the Magnitude Methodology™ to generate profitable growth and hold the owner(s), senior management & vendors accountable to its appropriate execution.


NEED TO KNOW'S

Can you handle the truth?

The truth reigns supreme, the truth can often be painful and the truth is Magnitude's first objective. Once we discover the truth of your business we are in a position of power to affect change.

This process is intense. It will highlight your strengths & it will highlight your weaknesses. There is no room for emotional baggage, ego or thin skin when we're looking to identify the oppurtunities to enforce commercial best practice across all areas of your business.

INTENSE

HIGH TOUCH

We will become part of your business and treat it like our own. This is important because you need to trust us. We need to know everything. 


The Magnitude Methodology is intentionally over-engineered and requires a high touch relationship to be managed successfully. 


We are selective of who we take on board for Magnitude Growth Partnerships because the level of resource it requires from our senior leadership team which as you probably know, is a difficult commodity to scale. 

RESULT DRIVEN

We define success by our ability to achieve

maximum profitable growth.

We work exclusively with companies that align with this mindset and it saves everyone a tonne of hassle.


Two caveats:

1) We will maintain the integrity of both ours & client company morals at all times in the pursuit of profitable growth. 

2) We understand & control various other metrics but only as stepping stones to our goal of profitable growth.



HYPER IN PRACTICE

1) Quantify & qualify your desired CPA.

2) Demographic & Psychographic profiling

3) Build and optimise minimum viable funnel.

4) Test, iterate.

5) Scale content production

6) Scale media buying

HOW

WHAT

We plug in as a tactical delivery partner and run customer acquisition campaigns utilising the Hyper Methodology that generate profitable growth.


THE THREE PILLARS

We run profitable (1x - 8x ROAS) customer acquisition & brand campaigns utilising macro influencers & micro influencer matrixes.

INFLUENCERS

PAID ADS

We run highly profitable (3x - 8x ROAS) customer acquisition campaigns on Facebook, Instagram, Youtube & sometimes Snapchat.

KLAVIYO / DRIP

We run hyper profitable (+10% - +25% Topline Revenue) automated email campaigns using Klaviyo & Drip.

NEED TO KNOW'S

We have over 10 years experience & proven results in E-commerce specific customer acquisition as practitioners. We've owned, operated & run E-commerce businesses for 8x longer than we've supported other E-commerce businesses with their customer acquisition. 

EXPERIENCE

PERFORMANCE

We operate exclusively on performance basis. If we decide to work together we will invest significant resource in cracking the code to achieving drastic scale for your business. We do not expect significant payment until we deliver significant results.

FULL ANALYSIS

 Paid customer acquisition does not exist in a vacuum. We conduct full-funnel analysis to identify both gaps & leverage points and expect our recommendations to be implemented within a reasonable timeframe. We can provide the necessary design & development resource.



Perhaps the reason Glass Elephant & Magnitude are achieving such profound results in their first year is due to the fact this entire concept is born of real experience by an entrepreneur in the marketplace.


A level of self-awareness uncommon for someone his age has allowed Simon to seek assistance & fill the expertise gaps that existed for him by enlisting the necessary high performers to apply their talents to Glass Elephant.


A common theme you'll hear from Glass Elephant clients is "Simon treats our business like it's his own". And it makes sense, because he understands exactly what's at stake.


Simon built the thing he wished he'd had whilst rapidly scaling an E-commerce business. That thing is Magnitude.

Meteoric early success with Fitness Apparel business 'Fitwear', including a near 7 figure share sale at age 23 is one side of the coin. 


Not having the full skill-set or maturity to handle the business during extreme growth, an eye-wateringly large net loss following the share sale and ultimately parting ways with the business is the other.

Simon has built very successful E-commerce businesses and knows the industry inside-out. He's highly passionate, knows what he's good at and wants to live in that space.

"Anyway enough about Glass Elephant..."

PLATE UP

ART & MATTY - CO-FOUNDERS

WILLIAM WAIIRUA

WILLY - FOUNDER

ARDIE SAVEA CLOTHING

ARDIE - CO-FOUNDER

A few clients you might recognise, with brilliant chat: